LEGO
Dad Campaign
A campaign designed to reach an audience disconnected from LEGO. This dad joke campaign communicates a clear message through humor and eye-catching visual storytelling while remaining adaptable across varying formats. An independently led project encompassing concept development, visual language, and full asset execution from ideation through final design.
The final outcome was a playful campaign that used dad jokes as a narrative device, visually reinforced through LEGO builds, punchy typography, and a bright, digital-first storytelling.
This project reflects a strong understanding of concept-led campaign design and the ability to build a recognizable visual direction from a simple idea.
