Travel U
App Design
A materic exploration of the beauty of black skin, jewels, and sophistication, captured through the lens of Petra Zanotti. This striking project plays with texture, contrast, and opulence, celebrating melanin against the shimmer of precious metals. Each frame is a study in light and shadow, where deep skin tones become a canvas for reflection and depth. Commissioned for Meek Mill’s latest album, The Tales of Sandra, the shoot blends high fashion with raw emotion, elevating the album’s themes through a regal yet intimate visual narrative.
The final outcome was a playful campaign that used dad jokes as a narrative device, visually reinforced through LEGO builds, punchy typography, and a bright, digital-first storytelling.
This project reflects a strong understanding of concept-led campaign design and the ability to build a recognizable visual direction from a simple idea.
