Paratransit
Paratransit
Service Card
Service Card
Service Card
This card was designed to promote awareness and understanding of the University of Minnesota's Paratransit service, which provides free, door-to-door transportation for students, staff, and faculty. The challenge was communicating a high-value service with multiple details in a format small enough for quick distribution.
Independently led project under the Parking and Transportation Services’ Marketing team. Responsibilities included messaging hierarchy, visual design, clarity, and creating an approachable touchpoint within the varying transportation services offered by the department.
This card was designed to promote awareness and understanding of the University of Minnesota's Paratransit service, which provides free, door-to-door transportation for students, staff, and faculty. The challenge was communicating a high-value service with multiple details in a format small enough for quick distribution.
Independently led project under the Parking and Transportation Services’ Marketing team. Responsibilities included messaging hierarchy, visual design, clarity, and creating an approachable touchpoint within the varying transportation services offered by the department.
This card was designed to promote awareness and understanding of the University of Minnesota's Paratransit service, which provides free, door-to-door transportation for students, staff, and faculty. The challenge was communicating a high-value service with multiple details in a format small enough for quick distribution.
Independently led project under the Parking and Transportation Services’ Marketing team. Responsibilities included messaging hierarchy, visual design, clarity, and creating an approachable touchpoint within the varying transportation services offered by the department.
The final design condenses essential information into a compact layout using strong hierarchy, accessible typography, and structured spacing to support fast comprehension while maintaining visual clarity and brand consistency.
The service card functions as a marketing asset as much as an informational one. It uses clarity, tone, and layout to lower barriers to use, reinforce trust in the service, and increase awareness of an often overlooked campus resource.
The final design condenses essential information into a compact layout using strong hierarchy, accessible typography, and structured spacing to support fast comprehension while maintaining visual clarity and brand consistency.
The service card functions as a marketing asset as much as an informational one. It uses clarity, tone, and layout to lower barriers to use, reinforce trust in the service, and increase awareness of an often overlooked campus resource.
The final design condenses essential information into a compact layout using strong hierarchy, accessible typography, and structured spacing to support fast comprehension while maintaining visual clarity and brand consistency.
The service card functions as a marketing asset as much as an informational one. It uses clarity, tone, and layout to lower barriers to use, reinforce trust in the service, and increase awareness of an often overlooked campus resource.
Alternative Ideation
Altermative Ideation
